One of Himalaya's largest community development initiatives, 'Project Abhiyaan, also lies at the core of our business responsibility. Abhiyaan means cause or movement in Hindi. Through this pan-India farmer adoption program, we focus on economic empowerment of small and marginalized farmers across India.
Himalaya has adopted over 140 farmers under Project Abhiyaan covering approximately 716 acres of farmland. Majority of these farmers have small tracts of land (around three to four acres) in which they grow medicinal herbs. 27 herb species including Alfalfa, Ashwagandha, Tulasi, Ginger, Turmeric, Shatavari, Vetiver, Mucuna and Kalmegh are cultivated by them.
Himalaya provides technical assistance and training in good agricultural practices, sustainable herb collection and organic farming. Farmers are trained through field trials and demonstrations by a team of expert agricultural scientists. By providing seeds, packing materials and transportation, we ease the farmers' burden and reduce their cultivation costs.
Most importantly, farmers who participate in this program do not have to depend on intermediaries to sell their produce. Himalaya buys the herbs directly from them at a fair price.