Ek Nayi Muskaan (A New Smile)– An Initiative by Himalaya Lip Care
In partnership with Smile Train India, Himalaya initiated "Muskaan" – a program to support corrective cleft lip surgery. Through this initiative, we provide free cleft surgeries for children. Muskaan raises awareness about cleft lip and palate treatment at the grassroots level and provides corrective surgeries to underprivileged children, significantly improving their quality of life. A 45-minute surgery can help children overcome eating, breathing, and speaking difficulties.
In addition to financial support, we have launched awareness campaigns to dispel myths surrounding this condition. Most people, especially in villages, are unaware that a simple corrective surgery can address this condition and help children lead a normal life.
Our customers, too, get an opportunity to support Muskaan. A contribution from purchasing every Himalaya Lip Care product is made towards the cause.
We have captured the transformational journey of young Jyothi and Munmun, two girls born with cleft lips, and how simple surgeries through Muskaan transformed their lives. These films helped us bring to the forefront aspects such as the emotional turmoil faced by children with cleft lip. However, the positive aspect of such stories is the hope and aspirations they cherish. Muskaan helps the children obtain healthier lives and paves the way for them to achieve their dreams.
Muskaan has been recognized with many accolades.
The Big Bang Awards – 2021, Gold, for Integrated Campaign - Social and Non-profit sector
The Big Bang Awards – 2021, Silver, for Media Innovation - Rural Activation
The Big Bang Awards – 2021, Bronze, for Media Strategy - Social and Non-profit Sectors including CSR
Shark Awards – 2021, Gold, for CSR Campaign
Shark Awards – 2021, Silver, for Use of Experiential Marketing/Events
Marketer’s Xcellence Awards – 2021, Gold, Best CSR Campaign
The acknowledgment from these awards has reinforced our commitment towards making a difference in the lives of children with cleft lip and palate. Over the past five years, Muskaan has touched and transformed the lives of hundreds of children across India.